"id" transformation(s)

"Product design used to account for 80 percent of companies' requests," he said. "Now it has declined to about one-third of our total business. Design strategies and improving brands and services are becoming more important."

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Times, they are a changin'...does design?

“Ten years ago, students were all designing shiny objects, and, ‘Oh, aren’t they fabulous?’” says Tom Gattis, chair of SCAD’s industrial-design department. “Now it’s about research and solving business problems. Students have to understand that their job as an industrial designer has changed.”

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