on Design...

I'm reading The Photographer's Eye by Michael Freeman, and there's a great quote that perfectly describes design and art to me:
"The technology, of course, is vital,
but the best it can do,
is help realize ideas and perception."
Despite all the complexity,
despite all the nuance and infinite subtleties,
Clarity of Intent, answers everything.
"What is it you are trying to do?"
The beauty of simplicity and clarity.